So by now you know that writing blogs and evergreen   The term "evergreen" refers to content that retains relevance regardless of how much time has passed and continues to drive traffic long after it is first published. content is really important for increasing your SEO rankings, generating traffic from organic search and increasing leads. When people actually read your blogs, their time on site   If you look at Google Analytics you can see the average time visitors spend on your site. The average time on site across industries is 54 seconds. Which isn't enough to view more than a couple pages. So you have a short amount of time to capture attention, build trust, and convince visitors to take action. The better your content, the longer people will stay, and Google uses this metric to know that your website gives people more value. increases, which Google takes as an important signal that your website is offering something of value. 

But if you are like most people, it's feels almost impossible to find time to consistently write interesting blog posts. The good news is that it's just as hard for your competitors! If your competitors aren't writing blogs, but you write just one per month, you'll already have a website that is more "fresh", which will result in more traffic to your website. So this is a great opportunity and it really doesn't take that much time!

With a little bit of structure, you can easily write a high quality blog in one hour. That blog will then be evergreen content to continue attracting a modest 50-100+ new visitors every month, multiplied by how many blogs you write per month, multiplied by months in the year and it becomes exponential. If you have a decent website, your conversion rate might be 1%. Which means that each blog you write could bring one new customer every month. What is the lifetime value of one customer? Is it more than 1 hour of your time? Probably! So what are you waiting for, let's get started!

Create a Bank of Ideas

You talk to clients everyday, you learn new things, you have insights, you give tips, you know "how to" solve problems to help your clients be more successful. These interactions tell you what people want to know and what they are searching for on Google. Keep a spreadsheet where you write down these ideas, or better yet add a shortcut on your phone to a text document, so with one click you can add ideas.

Competitor Analysis

What keywords do you want to rank for? Who are the competitors that rank above you in the search results? What content do they have on their website that makes them rank higher? How frequently are they blogging, and how frequently do you need to blog (and create other evergreen content) in order to rank higher? This information is critical for you to know how to focus your subject matter so that your blogs are more strategic. If you need help with a competitor analysis we can help.

Do Research and Gather Resources

Once you pick a topic, do research to gather resources that are credible and useful. Find studies from reputable sources, gather hard facts and data points, find info graphics. If you need help generating infographics, consider our premium Webmaster package, which among other benefits will give you access to a designer who can prepare beautiful images and graphics for you, all for less than the cost of a part time intern.

Provide Genuinely Useful (and delightful) Articles

1. Alignment: Focus on topics of which your customers are interested at every stage of their buyer's journey, which also happens to be aligned with the services you offer.

2. Credibility: Provide hard data to establish credibility.

3. Likability: Write in a friendly and delightful manner that makes people smile and feel optimistic.

4. Engaging: Use images and infographics to keep people's attention.

5. Rewarding: Make sure people feel rewarded for the time and attention they gave you, so they walk away more aware, inspired, and empowered.

6. Urgency: Motivate people to overcome their natural procrastination (whether they use your services or not, they need to take action for their own good).

Make It Personal

As you are writing, you want to speak directly to your audience so that you connect this information to something that is personal to them. This needs to be done subtly, not in a sales/self-serving way. But it is reasonable that after discussing a topic, you make it known that you have a solution. If they trust you as an expert, they may be willing to at least have a discussion.

1. What are you customer pain points?

2. What solution do you offer?

3. Why should people choose you and not your competitor?

4. What hurdles are preventing leads from taking the next step? 

End with a Call to Action

Every page on your website, should be optimized to funnel people to your conversion goals. You never want people to spend 2 minutes reading a blog and then get distracted by life because you did not provide any motivation or means for them take the next step. Visitors are looking for a solution, they hope to find a trustworthy partner. Help them make the next step with you!

Maximize Results with Great Design

After you have invest all this time to attract leads to your website (through blogging or other marketing efforts that all funnel people to your website), you want to maximize the likelihood that they take action. That means you need a website that is visually stunning, engages their attention, builds trust, and is strategically optimized to communicate your core value propositions in a few seconds. It also needs to have clear calls to action that motivate people to take action now in order to benefit from a special offer. 

Remember that most customers choose the first business they contact, so the value of one contact is high. You don't want 99% of the visitors that come to your website to bounce, that's an incredibly broken funnel which results in a huge loss of revenue potential.

If you schedule a free consultation this month, we'll give you $100 in free credit toward monthly hosting/support services or any custom project. Let's get started!